Proving talent really is in the genes, it will come as no surprise that Lucy Choi knows a thing or two about fabulous footwear. The niece of Jimmy Choo, she has launched her own range of must-have shoes guaranteed to add an instant wow to your wardrobe.
Available exclusively in store, Lucy Choi London marks the start of a new generation of luxury, offering a selection of sophisticated heels and sleek everyday staples. Calling on 30 years experience working in the designer shoe industry, Lucy has combined her famous family heritage and expertise to launch her eponymous label.
Driven by a desire to create an elegant yet affordable collection, the boutique brand reflects her passion for shoes and her innate understanding of the importance of superior craftsmanship.
Verona pumps in tweed and gold - both £185.
Pheonix suede ankle boots; LA leather ankle boots - both £245.
Marrakech glitter pumps, £195; satin and lace pumps, £175.
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