STORE NEWS: REVEALING THE NEW BREED
Between the superstars that dazzle in the fashion firmament, there is a galaxy of twinkling gems ... these innovators, conceptualists, shining talents and early adopters are the new breed”
– Paula Reed, Fashion Director at Harvey Nichols
We love our latest innovative advertising campaign – The New Breed (OK, so we may be a little biased, but sure you'll agree!). Shot by prominent fashion photographer Miles Aldridge and styled by Harry Lambert, the campaign stars Spud the British Bulldog, Dozer, an English Bull Terrier, and a Staffordshire Bull Terrier named Pepper all being carried in this season’s most sought-after arm candy.
The idea plays on the high fashion cliché of the ‘handbag dog’ and replaces the more commonly spotted Chihuahuas and Shih Tzus with a much tougher-looking pooch and shining the spotlight on a ‘new breed’ of accessible fashion.
The line-up of design stars featured throughout includes Kenzo Paris, Theyskens’ Theory, Sandro, Equipment, Alice and Olivia, J Brand, Michael Michael Kors and Sophie Hulme. Selected items from the campaign are available in store or can be ordered via Click and Collect from our Personal Shopping team.
Please note: We can confirm that no dogs were harmed during the shooting of this campaign. However, a McQ Alexander McQueen necklace mysteriously went missing, but Spud denies any involvement …
Main: Model wears: Equipment shirt, £220; J Brand shorts, £195; Iosselliani bracelet, £280; and Ca and Lou cuff, £370. Dozer wears: Sophie Hulme bag, £580.
Above left: Model wears: Theyskens’ Theory leather dress, £730; Kenzo Paris jacket, £845; Sandro T-shirt, £69; Byrogue Ring, £120; and MFP - MariaFrancescaPepe ring, £55. Spud wears: 3.1 Philip Lim Bag, £700.
Above right: Model wears: Alice and Olivia bra- top, £215; Alice and Olivia jeans, £170; MFP - MariaFrancescaPepe ring, £45; Maria Black ring, £145; and Michael Kors watch, £175. Pepper wears: Marc by Marc Jacobs bag, £435
