Wednesday, 23 November 2011

CHRISTMAS WINDOWS: FROZEN IN TIME


Where the icicles never melt and the snow never loses its crunch ... we're continuing one of retail’s longest running traditions as we recapture the magic of Christmas with our striking festive window displays.

The stylish seasonal scenes have been unveiled at our luxury Cabot Circus store after many months of planning by our talented display team. This year’s theme captures the idea of an ice workshop within which handcrafted props have been frozen in production.

One features a majestic, life-size white horse while in others mannequins dressed in the latest designer labels feature alongside giant blocks of ice. Each display has ‘discarded’ work tools, scaffolding and step ladders to create an eerie winter wonderland. Snow drifts, snowflakes and glittering icicles complete the scenes.

“The idea started following a trip to our workshop after the team there had been sculpting with polystyrene,” explains Head of Visual Display for Harvey Nichols, Janet Wardley. “It looked as if it had been magically snowing inside with the workshop frozen in time. The overall effect was a contemporary setting and it felt like a very novel approach to portraying Christmas.”

The very first Christmas windows date back to the 1870s when Macy’s New York revealed its “holiday” displays. Harvey Nichols continues this tradition for creating stylish and eye-catching windows.

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