With just 1,000 available in the UK, the new Wayne Hemingway for Coco Cola umbrella is definitely at the top of this autumn’s fashion wish-list. Available exclusively from Harvey Nichols, the limited edition accessory is made from 100% recycled plastic bottles, so will not only keep you stylishly dry but also conveys an important eco message.
Iconic drinks brand Coca-Cola has collaborated with designer Wayne Hemingway to launch the new PlantBottle™ – the company’s first 100% recyclable plastic packaging, made partially from plants. Each umbrella is created from five plastic bottles, which have been crushed and then processed back into yarn. Hemingway’s exclusive design for the brand has been inspired by Brazilian sugar-cane, which is the sustainable source of the plant-based material used in Coca Cola’s new packaging. As well as that, the colour channels one of A/W 11 key palettes of rich earthy tones and moss green.
“I was really excited to get behind this project,” explains Hemingway. “It is an example of a brand taking the right steps to help introduce more sustainable ways to operate as a business. We should all be thinking about how we can recycle the materials we all use every day. By partnering with Coca-Cola, we want to demonstrate what can happen if we put our plastic back into the recycling chain."
The new 100% recyclable 500ml bottles of Coca-Cola, Coca-Cola Zero, Diet Coke are now available from our in-store Foodmarket. By purchasing one of these drinks for £1.25, you can get your hands on the umbrella for just £10, while stocks last.
No comments:
Post a Comment